Privacy policy
Privacy Policy
Last updated: 22 August 2026
Joyfunx Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit joyfunx.co.uk, place an order, contact us or otherwise interact with our services.
1. Who We Are
The website joyfunx.co.uk is operated by:
Joyfunx Ltd
Company Number: 16731620
Registered Office:
71–75 Shelton Street
London
WC2H 9JQ
United Kingdom
Email: bobby@joyfunx.co.uk
Please note: This is our registered office only and is not a returns address. Products must not be returned to this address. Please contact us by email for return authorisation and instructions.
For the purposes of applicable UK data-protection law, Joyfunx Ltd is responsible for the personal information described in this Privacy Policy where we act as controller.
2. Personal Information We Collect
The information we collect depends on how you interact with Joyfunx.
It may include:
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Your name
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Email address
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Billing address
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Delivery address
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Order details
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Products purchased
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Transaction and payment-related information
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Communications you send to us
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Returns and refund information
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IP address
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Browser and device information
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Website activity and interactions
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Cookie identifiers
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Marketing and communication preferences
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Information used for security and fraud prevention
We only seek to collect information reasonably necessary for operating our business, providing our services and meeting our legal obligations.
3. Information About Your Purchases
Because Joyfunx sells adult-wellness and intimate products, information about the products you purchase may be personal in nature.
We recognise the importance of treating order information appropriately and only use and share it where necessary for purposes such as processing your order, taking payment, arranging fulfilment and delivery, providing customer service, processing returns or complying with legal requirements.
We do not require customers to provide information about their sex life or sexual orientation in order to purchase products from us.
4. How We Collect Information
We may collect personal information:
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Directly from you when you place an order
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When you create or use an account
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When you contact customer service
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When you request a return or refund
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Automatically when you use our website
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Through cookies and similar technologies
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From payment and ecommerce providers
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From delivery and fulfilment partners where necessary to manage your order
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From fraud-prevention and security services
5. How We Use Your Information
We may use personal information to:
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Process and fulfil orders
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Process payments
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Arrange delivery
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Provide order confirmations and updates
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Provide customer service
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Deal with returns, refunds and complaints
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Maintain customer accounts
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Operate and improve our website
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Maintain website and transaction security
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Detect and prevent fraud
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Maintain appropriate business and transaction records
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Comply with tax, accounting and other legal requirements
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Analyse website performance where permitted
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Understand how our services are used
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Send marketing communications where legally permitted
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Manage cookie and privacy preferences
We will not use personal information for purposes incompatible with the reason it was collected unless permitted or required by law.
6. Our Legal Bases for Processing
Under UK data-protection law, we need an appropriate legal basis for processing personal information.
Depending on the circumstances, these may include:
Contract
We process information where necessary to enter into or perform our contract with you.
For example, we need your name, delivery address and order information to fulfil and deliver your purchase.
Legal Obligation
We may process information where necessary to comply with legal obligations, including accounting, taxation and consumer-protection requirements.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
Examples can include preventing fraud, protecting our business, maintaining security and improving our services.
Consent
Where consent is required, we will ask for it.
This may apply to certain marketing communications and non-essential cookies or similar technologies.
Where processing relies on your consent, you can withdraw that consent at any time.
7. Shopify
Our online store is hosted and operated using Shopify.
Shopify provides the ecommerce technology that enables us to operate our online store, shopping basket and checkout.
Shopify may process personal information in connection with providing these services.
For more information about Shopify's privacy practices, please see:
8. Order Fulfilment & Dropshipping
Joyfunx uses third-party fulfilment services to process and dispatch orders.
Our current fulfilment arrangements include 1on1Wholesale, which provides dropshipping and order-fulfilment services.
To fulfil your order, we may provide the fulfilment provider with information necessary to process and dispatch your purchase, such as:
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Your name
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Delivery address
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Order/product information
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Delivery service selected
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Other information reasonably required to fulfil your order
Our fulfilment provider processes this information for the purpose of preparing and dispatching your order and associated fulfilment activities.
Your contract for your purchase remains with Joyfunx Ltd.
For customer service, delivery issues, returns or refunds, please contact Joyfunx directly at bobby@joyfunx.co.uk.
9. Delivery Companies
Personal information required to deliver your order may be provided to the courier responsible for delivery.
Our delivery services currently include Evri and DHL.
Information shared may include your name, delivery address and other contact or delivery information reasonably necessary to deliver and track your parcel.
Courier companies may process personal information in accordance with their own legal obligations and privacy policies.
10. Payment Processing
Payments are processed through the payment services available through our Shopify checkout.
Payment providers may collect and process information necessary to authorise and complete transactions.
Joyfunx does not need to receive or store your complete payment-card details where these are processed directly and securely by the relevant payment provider.
The payment providers available to you may depend on the payment method you choose at checkout.
11. Other Service Providers
We may use third parties to help operate our business.
These may include:
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Ecommerce providers
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Website hosting and technology providers
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Payment processors
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Fulfilment providers
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Delivery companies
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Email and communications providers
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Analytics providers
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Advertising and marketing providers
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Fraud-prevention services
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IT and security providers
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Accountants, legal advisers and other professional advisers
We only disclose information where reasonably necessary for the relevant purpose or where otherwise permitted or required by law.
12. Marketing Communications
Where permitted by law, we may send you information about Joyfunx products, promotions, offers or news.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the email.
You can also contact:
Transactional messages concerning an order, payment, delivery, return or other service are not necessarily marketing communications and may still be sent where required to provide the service.
13. Cookies & Similar Technologies
Joyfunx uses cookies and similar technologies to operate and secure our website.
These can include:
Strictly necessary cookies – required for functions such as the shopping basket, checkout, security and ecommerce operation.
Functional technologies – used to remember certain choices or improve website functionality.
Analytics technologies – used to understand website usage and performance.
Advertising/marketing technologies – where used, these may help measure advertising or provide more relevant marketing.
Where consent is legally required for non-essential cookies or similar technologies, they will only be used in accordance with your consent choices.
Further information is available in our Cookie Policy.
14. Sharing Personal Information
We may share personal information with third parties where necessary to operate our services.
This can include Shopify, payment providers, our fulfilment provider, delivery companies, technology providers and other service providers described in this policy.
We may also disclose information:
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Where required by law
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To respond to a lawful request from an authority
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To establish, exercise or defend legal claims
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To detect or prevent fraud or security incidents
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In connection with a legitimate corporate transaction, subject to applicable legal requirements
We do not sell customer personal information in the ordinary meaning of selling personal data for money.
15. International Data Transfers
Some of the technology providers used to operate our website or services may process personal information outside the United Kingdom.
Where UK data-protection law requires safeguards for an international transfer, appropriate mechanisms will be used.
16. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, contractual and fraud-prevention requirements.
Retention periods can therefore vary depending on the type of information and why it is held.
When personal information is no longer reasonably required, it will be deleted, anonymised or otherwise handled appropriately.
17. How We Protect Your Information
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
18. Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights including:
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Right of access – to request a copy of personal information we hold about you
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Right to rectification – to ask us to correct inaccurate or incomplete information
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Right to erasure – to request deletion in certain circumstances
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Right to restriction – to ask us to restrict certain processing
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Right to object – to object to certain processing
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Right to data portability – to receive certain information in a portable format where applicable
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Right to withdraw consent – where processing is based on consent
These rights are subject to applicable legal conditions and exemptions.
To exercise a privacy right, contact:
We may need to verify your identity before completing a request.
19. Complaints
If you have concerns about how we process your personal information, please contact us first so that we can investigate.
Email: bobby@joyfunx.co.uk
You also have the right to complain to the UK's independent data-protection regulator, the Information Commissioner's Office (ICO).
Information Commissioner's Office
20. Children's Privacy
Joyfunx is intended for adults.
We do not knowingly intend to collect personal information from children for the purpose of selling adult products.
Customers purchasing age-restricted products must satisfy the applicable age requirements.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, service providers, business practices or legal requirements.
The latest version will be published on our website with an updated revision date.
22. Contact Us
For questions about this Privacy Policy or how we handle personal information, contact:
Joyfunx Ltd
Company Number: 16731620
71–75 Shelton Street
London
WC2H 9JQ
United Kingdom
Tel: 0208 289 3227
REGISTERED OFFICE ONLY – NOT A RETURNS ADDRESS
Email: bobby@joyfunx.co.uk
Please do not send product returns to our registered office. Returns must be authorised by email first and, where a return is required, the appropriate return instructions and address will be provided.